Single- handedly managed the brand’s social media presence. Apart from regular day-to-day activities, responsibilities include strategizing and anchoring campaigns & contests, ensuring healthy engagement and activation of audience across all the social platforms.
1) Started the brand’s Instagram page & reached 37.2K followers in just 8 months, gaining followers at the rate of 5k followers/month, all organically.
2) Achieved over 30-40% increase in the total reach of the brand’s Facebook page.
3) The two most remarkable campaigns anchored for the brand are #VaranaSee and #HolidayBetter.
4) Better Holiday Awards- Led the campaign on social media for the brand.