We trust and value the opinion of our peers and others more than brand endorsements, advertisements or PR. And since social media is one of the most commonly used medium of communication, it is obvious that it is the preferred mean of sharing and expressing our opinions or feedback about products and brands .
According to an article published by BI in Dec 2013,
• Social media is the top internet activity on the internet; Americans spend an average of 37 minutes daily on social media.
• Facebook leads all social media channels with 114 billion minutes a month in the U.S. alone, on desktop PCs and smartphones while Instagram commands 8 billion minutes a month, and Twitter just 5.3 billion. Facebook attracts seven times more engagement than Twitter.
• An interesting thing to note is that the new craze in social media is the multi device engagement.
Let us take a closer look as to why we should be monitoring social media at all.
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Disclaimer: The above content is owned by Simplify360. This is only a re-share, I am not claiming any rights.