Every culture and tradition has myths and social media is no exception.
Here are the 5 most common myths about social media ROI that you will come across:
1. You cannot measure ROI for social media
Yes, it is possible to measure social media ROI. All you need is to create specific measureable goals and direct your plans towards it. You can trace and measure your exact social media engagement through social media listening tools and keep a check on all your insights. Similarly you can track your website traffic derived through social media using Google Analytics.
2. You cannot measure social media ROI conversions
What if I told you can track all of your followers count, comments, likes, retweets and determine exactly how much engagement you are driving. You can set your goals for specific campaigns and see if you are meeting them or not.
3. Social Media ROI has to be about direct sales
Take a break and try to figure out what exactly led to the sales, if you look closer you will find out the details- was it through an online referral or through your social channels? Did someone find about you through Facebook or may be Twitter? Here is the good news. You can keep a track of those details if you use a social media listening tool.
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Disclaimer: The above content is owned by Simplify360. This is only a re-share, I am not claiming any rights.